Brenda is the CEO of Conscious Companies and the founder of the Conscious Leadership Academy. Her twenty five year tenure as an executive saw the reputational turnaround of major companies including Sasol and Telkom where she spearheaded its reputational transformation. She was CEO of the Children’s Media Council in the Office of the President largely responsible for the implementation of the Global Movement for Children with UNICEF. She was also part of the transformation team at the national broadcaster as SABC 1 Head of Programmes from 1994 to 2000. Brenda was on the Board of the South African Chamber of Commerce and Industries and is currently on the Board of Project Literacy, a 45 year old NGO.